This is the first of five pet trends for 2023.
1.According to ADM, 57% of pet owners worldwide believe that health claims are significant when deciding which pet food to buy. Additionally, 33% of pet owners in the United States want pet food and treats to have calming and anxiety-relieving properties. With label promises like “clinically tested,” “scientifically studied,” and “vet recommended,” consumers want to see proof of a treatment’s and supplement’s efficacy as well.

2. The Health of Animal Guts
According to a survey, 60% of pet owners would prefer that the pet foods and treats they buy promote digestive health. In the previous year, 27% of Americans who purchased pet supplements looked for information about their pet’s microbiota. Notably, bacterial strains that are beneficial for human health can also be beneficial for pet care.

3. Targeted, Personalized Pet Care
Development and good aging can be facilitated by individualized nutrition plans that take into account each pet’s unique nutritional requirements. According to research, 88% of pet owners in the United States believe it’s critical to take precautions to safeguard their animals’ health. Products having specific benefits reassure customers that the product will provide the desired effects. Pet parents can also identify which goods offer distinctive solutions to address particular concerns because there are more options for health and wellness products to pick from. In order to provide lasting benefits, owners of younger pets frequently look for products that can promote immune function and general wellness. Older pets’ owners frequently look for specialized solutions, such as those that deal with joints and mobility. Segments that are anticipated to experience rapid growth include functional treats (made with food ingredients that provide nutritional advantages) and pet health supplements (which support a certain structure or function of the body but are not nutritional)

4. Cutting-edge, “humanized” goods
The introduction of new products offers the chance to create a more delightful experience for customers and their animal friends alike. Notably, two-thirds of pet parents worldwide prefer to buy goods for their dogs and cats that have novel and uncommon flavors. More than 80% of owners check to see if the things they buy for their pets are tasty. Foods with vibrant colors, tantalizing flavors, and intriguing shapes are in style. A few instances of how pets are becoming more humanized are dog-friendly ice cream, squeezable, lickable cat treats, and cookies designed to celebrate particular holidays.

5. Eco-Friendly Substances
Modern pet owners choose healthy, ethically made foods for their entire family. More than 42% of pet owners say they want to buy pet chow made with ingredients obtained sustainably. Additionally, 72% of pet owners claim that if a product is more ecologically friendly, they will choose it over another.